To empower people and organizations to digitize their ideas, automate their work, and connect with opportunities that move them forward — saving time, cost, and complexity through smart digital solutions.
To build a connected digital world where communities, marketplaces, and businesses collaborate seamlessly, enabling anyone to operate and thrive on or off the cloud — hence our name: OffConOn.
The logo is the cornerstone of our brand identity. It embodies our vision, mission, and values, serving as a visual representation of our commitment to innovation and excellence. Consistent and correct use of the logo across all platforms and materials is essential to maintain the integrity and recognition of our brand. Whether it appears on digital interfaces, print materials, or merchandise, the logo must always be used in a way that upholds its design principles and reinforces our brand image.
To ensure clarity and consistency, it is crucial to follow the guidelines provided in this brandbook. These guidelines cover aspects such as color usage, spacing, sizing, and positioning of the logo. By adhering to these standards, we create a cohesive brand experience that resonates with our audience and communicates our brand's essence effectively.
Our final logo version represents the culmination of thoughtful design and strategic planning. It is a polished and refined symbol that captures the essence of our brand. This version should be used across all primary brand touchpoints to ensure a unified and professional appearance.
The letter mark logo distills our brand into a compact and memorable form, utilizing the initials of our project. This version is ideal for applications where space is limited or a more streamlined visual is required.
The picture mark logo is a graphical representation that conveys our brand identity through a distinctive icon. It is designed to be versatile and easily recognizable, making it suitable for a variety of uses, including app icons, merchandise, and other branding materials where a visual shorthand of our identity is beneficial.
Our primary brand color, Blue, symbolizes trust, reliability, and innovation. It is a color that resonates with professionalism and calmness, creating a sense of stability and confidence in our brand. Blue is not only visually appealing but also carries significant psychological impact, making it an ideal choice for our ERP framework that aims to instill confidence and assurance in our users. This color reflects our commitment to providing a dependable and forward-thinking solution, reinforcing the idea that we are a trusted partner in the journey towards future success.
Incorporating Blue as our primary color ensures a cohesive and recognizable brand presence across all platforms and materials. Whether used in our logo, website, marketing collateral, or user interfaces, this color ties all elements of our brand together, creating a unified and professional appearance. Blue’s versatility allows it to complement various secondary colors and design elements, enhancing the overall aesthetic appeal while maintaining a strong and consistent brand identity. By embracing Blue, we communicate our dedication to excellence and our vision of leading the future of business technology.
Green _166
Blue _244
Magenta _22
Yellow _0
Black _0
Green _123
Blue _188
Magenta _45
Yellow _2
Black _0
Green _178
Blue _212
Magenta _11
Yellow _10
Black _0
Green _0
Blue _0
Magenta _0
Yellow _0
Black _100
Our logo variants are designed to provide flexibility while maintaining the integrity and recognizability of our brand. Each variant serves a specific purpose, ensuring that our logo can be effectively utilized across diverse applications and contexts. The primary logo is the cornerstone of our visual identity, intended for the most prominent brand touchpoints such as our website, corporate communications, and high-visibility marketing materials.
Alongside the primary logo, we have developed alternative versions, including monochrome, simplified, and inverted options. These variants ensure that our logo remains effective and visually appealing, regardless of the medium or background it is placed on.
Proper logo sizing is crucial to maintain the integrity and legibility of our brand identity. When resizing the logo, it is important to ensure that it remains clear and recognizable at any scale.
Typography plays a pivotal role in shaping our brand’s visual identity, conveying both clarity and personality through every piece of communication. Our chosen typefaces, Montserrat for headers and DIN for body text, work in harmony to create a modern, professional, and accessible aesthetic.
By combining Montserrat and DIN, we achieve a dynamic yet cohesive typography system that reinforces our brand’s values of innovation, clarity, and professionalism. This typographic approach ensures that all our communications are not only visually appealing but also effective in delivering our message.